Ivanka Trump Brand Applies For More China Trademarks

The Ivanka Trump brand is pushing to protect intellectual property in China, winning approvals for four more trademarks since April 20 despite repeated questions from lawmakers about whether she is using her position in the White House to help her company.

On Monday, Democratic lawmakers on the House Judiciary Committee said the new trademark approvals illustrate how President Donald Trump’s daughter — who also serves as a White House adviser — could use her official position for personal benefit.

In an email statement to Footwear News today, Ivanka Trump brand president Abigail Klem reiterated the company’s stance on its need to seek trademark protection in China and elsewhere.

“These and other filings in other countries are made in the normal course of business for any company in these categories,” Klem said.
”The brand has filed, updated and rigorously protected its international trademarks over the past several years in the normal course of business, especially in regions where trademark infringement is rampant. We have recently seen a surge in trademark filings by unrelated third parties trying to capitalize on the name, and it is our responsibility to diligently protect our trademark.” (The company sent a similar statement to FN in April when reports of new China trademarks first surfaced.)

Steve Lamar, EVP of the American Apparel and Footwear Association, shared similar sentiments about a heightened need to seek brand protection in China.

“Protecting your intellectual property, including your trademarks, is Business 101 in China. It is a basic requirement of any operational plan in China,” Lamar said. “This means availing yourself of all available registration opportunities, defending against trademark squatters and monitoring online platforms for potential infringement. The scope of the Chinese market and the counterfeiting problem there means companies have to go to even greater lengths to ensure that their brands and their identities are not stolen.”

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