The COVID 19 pandemic has had a devastating impact on the global economy. According to some economists, this is the most important thing in recent history. This has seriously threatened our personal and professional lives, and it is impossible to get rid of the fact that it will be a long time before everything returns to normal. As jobs, businesses and economies reopen, people are beginning to face a new normal. Online meetings, phone calls, and late-night webinars have replaced face-to-face meetings, face-to-face interactions, and the transition from physical to virtual. With so many companies and entrepreneurs rapidly moving from face-to-face interactions to online networks, they have changed dramatically. Instead of hanging out with people at parties or private places, entrepreneurs now need to adapt to the Internet.

The enormous impact of the pandemic can be seen in the statements of Microsoft CEO Satya Nadella: “We have seen two years of digital transformation in two months”, which show how aggressive companies are with new technologies. Collaborative approaches, reducing physical gaps with technology, and using technology to ensure business continuity are the new norm. COVID-19 has and will change the world in ways we never imagined. Companies must rethink the role of research and networking as strategic capital that can influence the success of the “new normal” or the fight for survival.

In the past, it was easier for entrepreneurs, entrepreneurs, founders and professionals to connect to events: attend events, meet people, introduce themselves and then continue to maintain a relationship. With the new standard and everything happening online, it has now stopped. Especially for small and medium business owners, it is extremely important to maintain relationships with other business owners and access potential customers or clients during a pandemic. Not to mention the routine communication with employees, customers, suppliers, industry contacts, etc.

There are many ways to maximize profits and effective networking in the new normal.

A voice heard is a voice we remember:

Say it, give your opinion, get in touch, ask questions, do it virtually or in person, and it will definitely remind you. In addition, it serves to sow seeds for future interactions. This can be very effective in establishing new professional relationships. In the new normal, there are many free virtual forums and events that are held on a regular basis, with a special question session for everyone to speak. Speaking at an event is a great networking opportunity. Lead with an interesting question, clarify any points or doubts you may have and people will be interested in you and will likely contact you after the event.

Take that further too: If someone shares a useful or interesting insight at an event, take it as a reference point to start a conversation. Make sure you get the contact details of all attendees so you can communicate later.

Take advantage of people’s curiosity and make it beneficial for the participants:

Think about it, create and accept your own virtual network event. Call people from your own professional network who can help others with their knowledge and experience. Also, ask them to invite other people on your network to attract as many visitors as possible to each business involved. Use your social presence and spread the word to engage people. By planning such an event, you will not only expand your network, but also gain the respect of other business owners who see your efforts to build relationships while creating efforts that are only for you and your business.

Find out more and learn how to offer your customers a collective and affordable package. Partner with others who also offer customer service. Working with other companies for mutual benefit is a step forward in the new standard, as it creates responsibility, synergy and benefits for both parties involved. This community of partners can help develop a proactive and business-focused mindset that can significantly exacerbate the consequences of a pandemic. Networking can build effective, creative, and long-lasting relationships that are strong and flexible.