In May 2021, Pakistan will become the 108th member of the Madrid System for international trademark registrations.

Pakistan becomes the new country to submit its instrument of accession to the Madrid System for international trademark registrations, following the accession of Canada, Brazil, and Malaysia in 2019, as well as Trinidad and Tobago early 2021. This means that Pakistan can be designated in an international trademark registration as of 24 May 2021.

The international system for trademark registration (also known as the Madrid System) enables brand owners to request trademark protection in one or more of the system’s member states via a single application to WIPO in Geneva, Switzerland.

Since international trademark registration allows companies to designate such a vast number of countries and regions, it is becoming a more attractive choice for them.

Access to 124 countries :

Pakistan will join the Madrid System as the 108th member country, bringing the total number of Madrid System members to 124, including the EU member states and the three Benelux nations.+

Madrid’s latest SAARC signatory :

The South Asian Association for Regional Cooperation (SAARC) was founded more than 35 years ago to stimulate the region’s economic and cultural development, and comprises eight member states: Afghanistan, Bangladesh, Bhutan, India, Maldives, Nepal, Pakistan and Sri Lanka. Despite political tensions between some members, treaties like the South Asia Free Trade Area (SAFTA) agreement have facilitated broader mutual benefit. With this latest signature, Pakistan is now the fourth SAARC nation to assent to the Madrid Protocol, following India, Afghanistan and Bhutan.

This move strengthens Pakistan’s position on the world economic stage by spurring local investment and attracting foreign capital. The nation’s innovators and company leaders now have the capacity to bolster IP protection for their brands in ways that their SAARC counterparts in countries like Bangladesh and Nepal – which have made some overtures about joining the Madrid System – still cannot.