Trademark Transborder Reputation

Introduction: A trademark and the product associated with can develop a trans-border character when they go beyond the territorial restrictions of the area and come well- known across the border or away as a result of marketing juggernauts, marketable hype, announcements, and general request presence. Indeed if the commercial doesn't relate to the product's factual request actuality or use, the transmission of information about a trademark associated with a product via announcements and media exposure counts as trademark use. It does not count where or how people learn about a trademark. 

 As a consequence of the expansion of organizations and the junking of obstacles, there has been an increase in globalisation and liberalisation, and as a result, the idea of trans- border character has set up expression in society. nothing is allowed to copy or buy a trademark that may confuse or deceive members of the public or the business community. Using the idea of international character, a company may guard its well- known brand on a global scale. The idea of global character assists in conserving any well- known brand from one country's character in other countries. As a result, foreign third parties are banned from registering identical or affiliated trademarks under their own names.

                                                                          TRANSBORDER TRADEMARKS: INTERNATIONAL CONVENTIONS

  1. Madrid Protocol Relating to the International Registration of Marks

The Madrid system offers a solitary process for the registration of trademarks across several jurisdictions. The "Madrid Protocol concerning the international registration of marks" (often known as the "Madrid Agreement") and the "Protocol related to the Madrid Agreement" are the two treaties that control it (briefly known as Madrid Protocol). Responsibility for regulating these agreements is the International Bureau (IB) of the World Intellectual Property Organization (WIPO) in Geneva, Switzerland. The Madrid method, commonly referred to as the Madrid system, was developed in 1891 for the international registration of trademarks. By filing a single application to their own national or regional trademark office, it allows a trademark owner to register their mark across numerous countries. An international mark that is thus registered via this application is equivalent to a mark that is directly influenced by an application for or registration of the same mark in each of the nations mentioned by the applicant. Therefore, if the trademark office of the chosen nation does not reject the protection within a certain period, the mark's protection is the same as that of a registered mark of that country. The Madrid technique significantly simplified future mark maintenance by making it possible to register further changes or renew the registration via a single procedural step. Despite not having signed the Madrid Agreement, India adopted the Madrid Protocol in 2013.

  1. Paris Convention

According to the "well-known Marks" idea (also known as the "Famous Marks" concept) under Article 6bis of the Paris Convention, a trademark or service mark may be eligible for protection in a country even if it has never been used or registered there. According to Article 6bis of the Paris Convention, a member state is obligated to deny or cancel a trademark's registration and dissuade its use if it is assumably to lead to bewilderment with another trademark that is already well-known in that member state for the same or comparable products.


  1. Trade-Related Aspects of Intellectual Property Rights (TRIPS)

Articles 16.2 and 16.3 of the TRIPS Agreement offer particular rights to the owners of well-known trademarks and service marks. They include distinctive goods and service marks while still being protected by Article 6bis of the Paris Convention. Several countries protect well-known trademarks that are not registered in accordance with their obligations under the Paris Convention for the Protection of Industrial Property and the Agreement on Trade-Related Aspects of Intellectual Property Rights (the TRIPS Agreement). Because of this, both big companies and small enterprises may have a fair chance of developing enough customer goodwill so that their marks might become well-known and get protection without registration. The Paris Convention and the TRIPS Agreement have both been approved by India. The idea of national treatment and reputation across borders is thus a recognized legal term. The Trademarks Act, 1999, provides protection to well-known trademarks or foreign trademarks based on their worldwide reputation. India complies with the Article 16 provision of the TRIPS Agreement, which enhances the management and protection of trademarks. As a consequence, if a foreign trade mark owner believes that their mark is being used inappropriately in India, they may sue for passing off.


The expansion and development of the worldwide request have needed that the international character of a trademark is duly recognised and shielded in numerous nations. The Indian courts have accorded the international character of a brand the applicable weight and protection. Further, it's generally recommended that overseas businesses register their trademarks in as numerous countries as possible to help any kind of contestation. The current situation in India accords similar recognition and protection to unrecorded and transnational trademarks grounded on their international character.