Categories: Asma Raza


The popular denim company, Levi Strauss, has recently sued Yves Saint Laurent on the grounds of trademark infringement regarding the tabs included on jean pockets.

One of the most classic features on Levi jeans is also one of the smallest features on their pants. Levi’s have been commonly known to have the company name printed onto a red, white, or blue tab. This tab is typically attached into the right seam of the back pocket. The question is, however, does the use of a similar tab from Yves Saint Laurent warrant trademark infringement. To make a case, Levi Strauss must be able to prove that the similarities between the two could cause confusion among consumers relating to the source of the jeans. Alternatively, the company could be successful in the trademark lawsuit if it shows that consumers might assume a relationship between Yves Saint Laurent and Levi Strauss.

The claims related to this case go so far as to say that Yves Saint Laurent is profiting from the jeans that have the tabs added to them and are also “causing incalculable and irreparable damage to Levi’s goodwill and diluting the capacity of its tab trademark to differentiate Levi’s products from others.” Levi Strauss is alleging that this relationship is not only hurting the Levi brand but also is tarnishing the competitive advantage the company has obtained over its competitors due to the use of the tab. The complaint also alleges that the infringement is willful and is meant to profit from the Levi Strauss’ goodwil.

Currently, executives at Levi Strauss are requesting an injunction to prevent Yves Saint Laurent sales and triple damages due to the accused willful nature of the infringement. Critics regard the allegation of infringement as unreasonable when considering that the only commonality is that both tags are in fact tags. It may be questionable whether Levi Strauss’ tag is distinctive enough to qualify for trademark protection. A fundamental question is whether consumers see the tag itself a source identifier and whether consumers associate that source with just one company.

The allegations against the legitimacy of the lawsuit will not deter Levi Strauss from defending its tabs. Though it may seem like a small detail, Levi jeans have generated billions of dollars in revenue, therefore asserting ownership of the tabs is likely seen as an investment in long-term profitability for the organization.


  1. Thanks for another wonderful article. Where else may just anybody get that type
    of information in such a perfect approach of writing? I have a presentation subsequent week, and I am at
    the look for such info.

  2. I couldn’t refrain from commenting. Exceptionally well written!

  3. Thanks for your personal marvelous posting!
    I genuinely enjoyed reading it, you will be a great author.
    I will remember to bookmark your blog and will often come back at some point.

    I want to encourage that you continue your great work, have a
    nice day!

  4. Good article! We are linking to this great post
    on our website. Keep up the great writing.

  5. I every time spent my half an hour to read this web site’s articles or
    reviews all the time along with a cup of coffee.

  6. After checking out a few of the articles on your web page, I truly appreciate your technique of
    blogging. I book-marked it to my bookmark webpage
    list and will be checking back in the near future.
    Please visit my web site as well and let me know your opinion.

  7. Wow! After all I got a blog from where I can actually get useful data concerning my study and

  8. It’s perfect time to make some plans for the future and
    it’s time to be happy. I have read this post and if I could I desire to suggest you some interesting
    things or suggestions. Perhaps you could write
    next articles referring to this article. I wish to read more things
    about it!

  9. Keep this going please, great job!

  10. Hi there! I could have sworn I’ve been to this blog before but after browsing through some of the post I realized it’s new to me.
    Anyhow, I’m definitely glad I found it and I’ll be book-marking and checking back often!
    asmr https://app.gumroad.com/asmr2021/p/best-asmr-online asmr

  11. I was able to find good info from your blog articles.
    quest bars http://bit.ly/3C2tkMR quest bars

  12. Great site you’ve got here.. It’s difficult to find excellent
    writing like yours these days. I honestly appreciate people like you!
    Take care!! scoliosis surgery https://0401mm.tumblr.com/ scoliosis

  13. Great information. Lucky me I ran across your site by accident (stumbleupon).
    I have book marked it for later! cheap flights http://1704milesapart.tumblr.com/ cheap flights

  14. My brother recommended I might like this web site.
    He was totally right. This post truly made my day. You cann’t imagine just how much time I
    had spent for this info! Thanks!

Leave Comments

Contact Us

Monday – Saturday: 9 am to 6 pm
Sunday: day off