A trademark is a type of intellectual property consisting of any word or symbol, sign, design, or expression which identifies products or services of a particular source from those of others. Although trademarks used to identify services are usually called service marks. The owner of a trademark can be an individual, business organization, or any legal entity. A trademark may be located on a label, a package, a voucher, or on the product itself. For the sake of corporate identity, trademarks are often displayed on company buildings. It is legally recognized as a type of intellectual property.
The objective of this article is to provide an overview of why it is in the brand owners’ best interests to do a trademark search prior to using a mark commercially.
Trademarks play a key role in brand strategy because they symbolize the goodwill of brand owner and customer loyalty. Given the importance of trademarks in branding, it is important that trademark owners at least seek trademarks and trademark applications that are identical or identical to the trademarks they intend to use for their branded products or services before they can use trademarks. Through this type of trademark search, trademark owners can determine if another party has registered a similar or identical trademark and prevent them from using it for commercial purposes for their products or services.
By researching brands before the proposed brand is used commercially, brand owners can adjust and refine their branding strategy before investing significant time and resources in the brand. By performing a trademark search, trademark owners can assess whether their trademark is a weak trademark (for example, if the search results indicate that several similar trademarks are registered for similar goods or services) or a strong trademark (for example, if search results exist) indicate) There are no comparable trademark registrations in the databases) and their chances of registration for this trademark. Based on the results of the brand search, brand owners can change their brands to strengthen them and ensure that their brand archives result in faster quotas.