WHY SHOULD YOU NEED TO FOCUS ON THE PROTECTION OF YOUR TRADEMARK?

Categories: Asma Raza

To protect your Trademark, it should be registered. Of course, there are some situations where the unregistered trademarks are partially protected. So, you must register your trademark to take full advantage of this protection.

Many people think that when the Trademark is registered, the work is done. However, this is a bad conclusion.

On the other hand, there are various precautions you should take regularly so that protection is active on the one hand and breaches are avoided on the other.

So what are you going to do? There are two important things to keep in mind:

1. Check the marks regularly. Why? While trademark investigations are primarily known as an activity that helps determine registration options prior to filing an application, it is also relevant in the post-registration period. The reason for this is that by doing a regular search you can determine if there are any brand new apps that are similar or similar to yours. This allows for timely opposition to the termination of these new comparable brands, which can create confusion among consumers.

2. Try to secure and manage the information of your Trademark. It seems like a basic recommendation, but it is important for the protection of your mark. The reason is that all trademarks are registered, but only for a limited period of time i.e. 10 years in most cases. Thereafter, the protection must extend to the next 10 years. If it is lost, you will lose your registration. Also, there are many rules of procedure for the Patent Office that you must follow in order to know how the trademark is used and if it is licensed. This requires good database management, which will make this task easier.

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